The idea of Moody Tiger was conceived in 2010 when co-founder Zoe Ng was living in Australia. The effects of the country’s harsh sun were concerning, and Zoe felt motivated to find ways to better protect children from damaging UVA and UVB rays without jeopardising style and comfort.
Zoe spent five years researching fabrics and designs before a serendipitous meeting with Australian designer Melissa Tattam in 2015. Discovering a shared vision of creating children’s clothes that merged fashion and function, the duo embarked on a two-year mission. To create a children’s collection with a stylish point-of-view using fabrics that were comfortable, durable and, where possible, sun-safe.
Finally in 2017 – seven years since the original idea was conceived – Moody Tiger was unleashed into the world, offering children from 0 to 12 years old fashion-forward athleisure wear centred about quality design and construction.
Zoe and Melissa’s design and business know-how, paired with a clear and distinct vision for the brand, has seen Moody Tiger emerge as a celebrated global athleisure wear brand for little ones.